CONTENTS
Circulation of National Newspapers
Circulation by Main & Branch Office
Circulation by Prefecture
Household Diffusion by Prefecture
Readers Profile
Coverage by Gender and Age
Multipaper Advertising Coverage
Newspaper Readership Ratio
Advertisement Impact Index
CPM
Yomiuri's Media Data Brochures
THE DAILY YOMIURI
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Automatic Advertisement Impact Index Calculation
Download Page
Yomiuri Shimbun Offices
Site Map
Overseas Representatives
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YOMIURI ON-LINE
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The Yomiuri Shimbun is the world's only newspaper that has a total daily circulation in excess of 10 million copies. In May 1994, we broke through the 10 million mark according to Japan Audit Bureau of Circulations (ABC), and from January to June 2000, we surpassed 10.22 million copies per day on average. Our household coverage rate is 21.41%.
Circulation of National Newspapers
(Unit: Copies)
Average of January-June (ABC)